Workshop Objectives: Each participant will learn to:
• Enhance your organization’s credibility and public image
• Have the media convey your organization’s message the way you want it delivered
• Create a company message and culture from the top down
• Develop your personal media and communication skills for career development
• Empower you to think under pressure in interviews with print, radio, or TV media
• Articulate your company’s position on public issues
• Anticipate interview questions and environments
• Capitalize on media interview opportunities
- Delivery Skills: Learn to be more expressive, look more credible and be more persuasive during media interviews
- Impact the Interview Environment
• Understand the settings for print, radio, and TV interviews
• Learn the rules they follow so you can influence the interview
- Prepare for the Media Interview
• Use formats to help you organize your messages
• Prepare your response to issues
• Learn how to listen for and identify all the major issues
• Control both friendly and hostile questions
• Organize and briefly express the company’s position on public issues
- Practice the Skills
• In a series of interviews, you apply all the skills that enable you to respond credibly to questions and express a prepared viewpoint with conviction
- Intensive Mike-in-the-Face Moments
• Learn how to handle intense, impromptu, on-site media interviews with effective messaging delivered with maximum conviction and sensitivity
- Press Conference
• Prepare and review ways to handle a press conference